In my time at Windsor Circle, I was a part of the Agency Services Enterprise Team, making predictive eCommerce deliverables for our upmarket client base of some very well-known brands (Lenovo, Levi’s, Avon, L’Oreal, Burt’s Bees, Black Rifle Coffee Company).
We created a potent mix of contextual marketing communications for these clients via dynamic predictive and retentive marketing strategies. Using data science to drive a series of personalized experiences, these communications incorporated variables such as purchase patterns, propensities to buy, replenishment timing, and in some cases, geo-location and weather to serve up personalized content, making product recommendations that to the tastes and needs of the customer.
The result was a mix of targeted deliverables: landing pages, email templates, and social posts. It was particularly important to make sure that what we were making was absolutely on-brand for each client, so it presented some fun opportunities to dive deep into these and many more brands that we partnered with.