Work

Windsor Circle

Campaign Series, Web Design, Email

In my time at Windsor Circle, I was a part of the Agency Services Enterprise Team, making predictive eCommerce deliverables for our upmarket client base of some very well-known brands (Lenovo, Levi’s, Avon, L’Oreal, Burt’s Bees, Black Rifle Coffee Company).

We created a potent mix of contextual marketing communications for these clients via dynamic predictive and retentive marketing strategies. Using data science to drive a series of personalized experiences, these communications incorporated variables such as purchase patterns, propensities to buy, replenishment timing, and in some cases, geo-location and weather to serve up personalized content, making product recommendations that to the tastes and needs of the customer.

The result was a mix of targeted deliverables: landing pages, email templates, and social posts. It was particularly important to make sure that what we were making was absolutely on-brand for each client, so it presented some fun opportunities to dive deep into these and many more brands that we partnered with.
Role
Art Director
Responsibilities
Concept Development, Graphic Design, Coding

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